Press & Media

Welcome to KARE international press room! Here you will find our latest press releases on new products, trade shows and events, interior design trends and new store openings, as well as an overview of available images. All press texts and images are protected by copyright and may only be used for current reporting. The reprinting of press images is free of charge for media publications. The specified photo source must be cited. Thank you very much!

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Latest press releases

We Decorate the World - KARE in-house fair 05 - 12 July 2024


Munich/Garching, 25 June 2024; In the 2,800 square metre showroom, the brand will be presenting decorative innovations with the typical KARE momentum in a sophisticated boutique concept. 

Innovative new additions to the furniture segment include smart solutions for upholstered furniture. 

 Models with a design factor are being launched, which are available in both an outdoor version and an indoor version. Removable, rainproof covers for the outdoor models are available within 10 days. The successful KARE+Studio Divani series is also being expanded with new sofa models. Both the indoor and outdoor collections as well as the Studio Divani novelties will be presented in the showroom as show cases for the POS.


Living trend 2024 Milan Furniture Fair: Eccentric elegance

April 2024; KARE Design GmbH, based in Germany, is reliably providing wow effects at the Salone del Mobile. The big trend show for this year's trade fair appearance is entitled: "Eccentric Elegance". The company, which has 120 franchise partners in 50 countries, has been writing a success story for over 40 years with its stylistic capers and extravagant home designs.

Young design classics meet provocative décor 

KARE masters the creative style mix of aesthetic statement furniture and eccentric home decoration with lighting and accessories like no other brand. Under the motto "Joy of Living", the traditional and the conventional are scrutinised - the result is a living universe that creates feelings of happiness.


The KARE Design living trends 2024

Dopamine kick for the living room

Munich/Garching December 2023/January 2024; Whether boldly developed, young furniture classics or brave accents for the modern style of living, the interior designers at KARE ignite the desire for living and decorating with their trade fair innovations. For over 40 years, KARE's mission has been to create favourite pieces of furniture. Thanks to high-quality materials, they have what it takes to give many years of pleasure. The KARE brand's design is characterised by stylistic capers that turn furniture and accessories into eye-catchers. A unique variety and the lively mix of styles make the KARE brand successful worldwide. Today, 120 franchise partners spread the message of "Joy of Living" in 50 countries. 

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Like in Paradise: First KARE shop open in Mauritius

Munich/Garching, 11 December 2023; Mauritius is a dream destination in the Indian Ocean and now also the new home for KARE's sense of living. With Andrew Cohen, KARE CEO Peter Schönhofen has gained a new franchise partner for the island state. Cohen is an experienced retail professional and already runs successful furniture shops in Mauritius.

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Furnishing solutions: Game changing tips for the hallway

When designing the entrance area, there are compulsory exercises and the freestyle. It needs light, storage space and shelves to fulfil its functions. At the same time, it is the hallway that welcomes you when you and your guests. Hallways deserve a personal touch.

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Maison&Objet September 2023 Ecclectic Chic and Statement Pieces

Munich/Garching, September 2023; Welcome to the world of interiors by KARE, where the magic of unusual pieces unfolds. The new products for Maison&Objet in autumn 2023 revolve around statement pieces, the Weirdcore trend and the two major home themes of Modern Retro and Modern Elegance.

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Third shop open in Manila

Munich/Germany, June 23, 2023; KARE's unmistakably eclectic mix of styles is a "perfect fit" for the lifestyle of the Philippine capital. Diversity, experience and cosmopolitan living worlds for capital city residents have been offered by KARE in Manila since 2020. Now the third KARE branch is open. The 500-square-metre location with a completely glazed front is located in the financial district of Bonifacio Global City with its high purchasing power, in the arcades of the luxurious Shangri-La Hotel. Not only the locals shop there, but also international guests.

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Munich-Germany, June 09, 2023; With summer comes the opportunity to let the table shine in vibrant colours. Choose natural colours such as fresh green, earthy brown or soft beige as the basis for a summery atmosphere. Combine these with lively splashes of colour in yellow or orange to create that certain something extra. For a particularly harmonious overall look, we recommend using ceramic tableware, beautiful glasses, carafes and drink dispensers.

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Franchise: First KARE shop opens in Mexico

Munich-Germany, May 23, 2023; If you're going to go for it, go for it: KARE CEO Peter Schönhofen is launching his market entry in Mexico in the capital city of Mexico City. The first mono-brand shop is going online directly in the capital Mexico City and in a prime location. The green district of Chapultepec is a lifestyle hot spot and scores with historic villas from the 1920s, museums and the country's largest park. Those who live there combine lifestyle with business. The 500-square-metre franchise shop with a completely glazed front also attracts residents from the city, for whom Chapultepec is a popular shopping and excursion destination.

KARE @ Salone del Mobile

Milan is on it’s head

Munich-Germany, April 12, 2023: Once again this year, KARE is one of the few companies from Germany to present itself at the centre of international furniture design. In doing so, the Munich-based company relies on show effects with its booth concept. Instead of reduced and clean, the stand shows impulsive POS arrangements, which the trade needs now.

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KARE City Studio honoured with BrandEx Award

Munich-Germany, February 21, 2023: An experiential touchpoint for customers, a laboratory for new retail forms and an interface between e-commerce and flagship store – these are the three goals that the KARE branch in Munich’s city centre is designed to achieve. Not yet open for a year and the KARE shop has already earned an award: the BrandEx Award 2023 in silver honours the creative concept in the category “Best Store Concept and Architecture”.

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Decoration trends for the Year of the Rabbit

Munich-Germany, February 13, 2023: According to the Chinese horoscope, 2023 is the Year of the Rabbit. It is supposed to bring hope, prosperity and peace. Sounds pretty good to us. But we think the cute little jumpers deserve a permanent home in our own four walls. Not only at Easter and not only in the Year of the Rabbit. And because decoration is even more fun when it is also functional, here you will get to know bunny lamps, bunny bookends and bunnies for the table setting.

See decoration trends

KARE @ Ambiente

RETRO POP – colourful and round

Munich-Germany, January 26, 2023: All style experts agree, whether classic or modern furnishings, what counts most for a trendy look in your own four walls in 2023 is colour, colour, colour! The trendsetters at KARE implement this theme in their own way, as the home decorators are known for their extraordinary looks in 50 countries around the world. Every year at the most important furniture fairs, the creatives develop new living worlds. Right at the beginning of the year, “Retro Pop” is launched.

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KARE @ Maison&Objet

KARE turns the furnishing trends upside down

Munich-Germany, Januar 19, 2023: The living trends 2023 reflect the great longing for casual ease in challenging times. Furnishing should not be strenuous, strict style rules are taboo. Making statements for uncomplicated living and joie de vivre – this iswhat the novelties of the eccentric brand KARE stand for. Cheerful rooms in which furniture, lamps and decorations mix with relish are therefore a hallmark of the new furnishing ideas of the interior designers. When the boundaries between the most popular living styles such as modern, elegant and cosy living fall away, even small changes have a big effect.

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Trade fair premiere:
KARE for the first time at the Esprit Meuble in Paris

Garching-Hochbrück, 07.11.2022; With a new type of pop-up stand, the home furnishing company will be participating for the first time at the Paris trade fair in November. The Munich-based company will also open the new year’s series of trade fairs with its brought-forward international in-house fair Redboxx Days from 13 January 2023 and will be exhibiting at the January Maison&Objet.
With their additional trade fair appearance at Esprit Meuble, CEOs Jürgen Reiter and Peter Schönhofen want to send a signal to the industry.

KARE Franchise Expansion: Second shop opens in Canada

Garching-Hochbrück, October 2022; With a “front-row” appearance on the shores of Lake Ontario, KARE is now also taking off in Toronto. With the first shop in Vancouver in the west, KARE CEO Peter Schönhofen had already successfully entered the Canadian market.

Successful launch at Maison & Objet fair Paris: New KARE shop concept convinces the trade

Garching-Hochbrück, 14.09.2022; KARE CEO Peter Schönhofen reports a good mood from Paris. The Munich-based furniture brand surprised visitors to the stand not only with their eye-catching new products. As a system provider from shop-in-shop to franchise, KARE presented new building blocks for the POS to provide answers to the current consumer climate. The concepts passed their acid test in the recently opened KARE City Studio in Munich.

Third KARE Shop opens in the USA: American Dream in California

Garching-Hochbrück; 29th August 2022; The names of the cities Palm Springs and Palm Desert in the Coachella Valley immediately trigger the imagination. This is where the rich and beautiful reside in their holiday villas, where free spirits and VIPs celebrate the Coachella Festival and where joie de vivre is writ large. In Rancho Mirage, where glamour and lifestyle are at home amidst grandiose landscapes, the American Kare franchise partner opened its second US branch. “This location is a bull’s eye for our brand,” says Kare CEO Peter Schönhofen, praising his business partner Peter Skanning’s choice of location. 

Back in the centre of Munich: KARE the City Studio

Munich/Garching-Hochbrück, July 2022; In the middle of Munich’s mid-summer hustle and bustle, KARE is once again opening the doors to its creative living worlds in the Sendlinger Straße pedestrian zone. More compact and with a new retail concept, Munich entrepreneurs Jürgen Reiter and Peter Schönhofen are thus flying the flag in the city centre. The completely redesigned space of the 500-square-metre shop has little to do with a traditional furniture shop. Its design with changing exhibitions invites Instagram photos and networking. And touching is expressly allowed in the KARE City Studio, because KARE has always been committed to experiential retail. For the reopening, the homely brand presents itself under the motto “Golden Jungle”.

Montenegro: Stand-alone shop opens in the capital Podgorica 

Garching-Hochbrück, 04 July 2022; The new KARE franchise store in the Montenegrin capital Podgorica is an architectural eye-catcher. Located on the central shopping mile for home and garden, the all-round glazed new building with its wide overhanging roof attracts all eyes. Floor-to-ceiling windows draw attention to the homely opening displays on around 750 square metres: the public highlights are the trend themes of modernity and glamour. Glamour was also the order of the day at the opening event with lots of celebrities and politicians, because in the Balkan republic on the south-eastern Adriatic, the KARE brand is established in the luxury and lifestyle segment.

Happy to be back at iSalone del Mobile in Miland as an exhibitor!

Garching-Hochbrück, 07.06.2022; KARE presents its best and finest selection: Masterpieces of design from small manufactories, premieres for the first-class Grace collection, a heavenly upholstery series in cloud white and young classics entirely in the spirit of fine Italian furniture design. Visit our stand in hall 14, stand E39+E41. You can find a preview here and download pictures of our Milan novelties. 

Third KARE franchise shop in Bulgaria: KARE opens in the design hotspot Plovdiv 

Garching-Hochbrück, 03.06.2022; Wherever relaxed lifestyle and enjoyment are at home, design fans love the KARE brand. This is also the case in Sofia, where KARE CEO Peter Schönhofen brought his eccentric home creations from Munich 10 years ago. Two KARE stores are now located there. Together with Bulgarian franchise partner Tsvetomir Dushkov and Marketing Manager Metodi Aleksiev, the online shop also went online. The opening of the third shop in Plovdiv at the end of May was finally another event in true KARE style. Schönhofen did not miss the opportunity to come and personally cut the red ribbon. With 150 guests, media, influencers, DJ, dancers, a fire show and a nationally famous presenter, the party went on. Celebrating and seeing and being seen fits the lifestyle of Plovdiv, as Bulgaria’s second largest city is a stronghold for design and lifestyle.

Trend decoration: Why you should hire a BUTLER as soon as possible

Garching-Hochbrueck, May 20th 2022; These household helpers are guaranteed to conquer everyone’s hearts: the KARE butlers not only faithfully perform their tasks 24/7, but are perhaps the most charming decorative idea of the year. They serve drinks and snacks or play book holder next to the reading chair. The BUTLER series is the gag at every party, on the balcony, terrace and throughout the flat. Here the applicants introduce themselves. For press pictures and editorial requests please write to Click to see more products: 

Maritime trend decoration with sea ceatures

Garching-Hochbrueck, April 2022; We are now kidnapping mysterious creatures from the deep sea as an original decoration idea for sideboards and dining tables. For example, the clever octopus, which makes itself useful with its 8 arms: as a candlestick or bottle holder, for example. Or a whale cooling the wine at the garden party. The longing for more from the sea is satisfied by glamorous palm tree lights, a screen with a beach backdrop – and for the brave, an XL-sized great white shark for the shelf. For picture requests please write an email to: . Discover the product range:
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Opening in Lagos: KARE now with two shops in Nigeria

Garching-Hochbrueck, April 19th, 2022; Skyscrapers and big business, megacity and markets, 14 million inhabitants and the prophecy of growing into the largest city in the world – that is Lagos in Nigeria. After Abuja, the country’s capital, KARE now marks a second location in Nigeria on the Gulf of Guinea on its world map with franchise partners. The palm tree-lined shop with fully glazed fronts on two floors is located on Victoria Island. The island attached to the city is considered an economic and social centre. KARE CEO Peter Schönhofen considers the location ideal: “Victoria Island is booming, new villa districts are being built here and trendy restaurants and luxury shops are concentrated here. Our business partner knows where to find the discerning lifestyle clientele.” Franchise partner Bi Feuser-Ajidahun has been swearing by the lifestyle concept of the homely brand for around 20 years. Adept at retailing luxury brands like Fendi and Vissonnaire, she is also the boss of KARE Abuja.

Seventh KARE Shop opens in Spain: This is why Spaniards love the Munich lifestyle

Garching-Hochbrück, 24 February 2022; Barcelona, Marbella, Figueres, Ibiza, Mallorca, Marbella – wherever relaxed luxury, Mediterranean joie de vivre and indulgence are at home, there is also a Kare shop. Now, in Torrevieja too, the red carpet is rolled out for the discerning clientele of top earners on 1,100 square metres of exhibition space.

Annual balance 2021: KARE continues to grow

“We put our customers on the winning side,” is how the Kare management starts the new financial year. The Munich-based company’s successful annual statement, which shows a growth rate of 12 per cent for 2021, proves that this motto is well-founded. The success is not only measured by the increase in turnover. The number of franchisees is also growing. 13 more KARE stores opened their doors in 2021, among others in Bolivia, Lagos and the Philippines. Kare is also connecting its franchise partners to the network with additional national online shops.

How the elegant interior style is being rejuvenated and the industrial loft is gaining cosiness

Furnishing Trends 2022 The days when there was only one new furnishing trend at a time are long gone. Fortunately, because with the new style building blocks from KARE Design, the international furnishing specialists, we can all playfully give expression to our taste preferences. Here are the new developments: The Townhouse Chic transfers classical elegance with an infusion of colour and charming breaches of style. Loft Reloaded is a revival of the popular industrial style, as warmth and cosiness enhance the cool factory atmosphere. Find out more about the new trends including organic shapes, fascinating textures such as cast glass and fluffy fabrics.

Market entry in the Philippines: First KARE shop opens in Manila 

Garching-Hochbrück, 02. December 2021; Kare CEO Peter Schönhofen has landed a top class partner for the expansion of his franchise network. The opening of a first shop in the Philippine capital Manila now marks the start of the cooperation. “We are both family entrepreneurs and speak the same language,” says Schönhofen about the new business partner. He already operates 350 retail shops in the Southeast Asian country. His focus is on exclusive, international brands. Another Kare branch in Manila will follow in December. In the coming year, the opening of at least two additional Kare shops in the Philippines is already being planned.

Celebrating 40 years wild about design and handmade with love furniture

Munich/Germany, september 2021, press newsletter; In keeping with the motto “different strokes for different folks”, KARE really does allow anything that pleases when it comes to living. That has always been our philosophy and should remain so. The main thing is that every home becomes a place of happiness, whether eccentric, cheeky or simply cosy and unique. We don’t think in terms of dimensions and functions only, but in terms of lifestyles and dreams. And we have been doing so since 1981. Learn more about our brand and enjoy our product special topic on handmade with love furniture.