THE KARE FRANCHISE SYSTEM: OVER 40 YEARS OF SUCCESS IN THE INTERNATIONAL FURNITURE TRADE
Since its founding in 1981, KARE has grown steadily. The entrepreneurial success story is based on KARE's flair for strategy, innovation and new markets, supported by creative, in-house design and an unrivaled product range. KARE operates faster, smarter and more successfully in consumer-oriented global markets - with currently more than 100 stores in over 50 countries around the globe.
FRANCHISE WITH KARE - A COMPLETE SOLUTION
As a KARE franchisee, you receive a significant price advantage, special offer benefits and access to our private label collection. KARE provides you with the concept and know-how for your furniture store and helps you with cost calculation and cost analysis, visual merchandising and store planning, staff training and education. As a franchisee, you will also benefit from extensive marketing materials: you will receive access to the KARE Franchise Portal with around 2,000,000 images and videos, numerous marketing kits, flyers and the KARE HOME COUTURE Lookbook. Furthermore, we support you on Wunch with a modern online store, an ERP solution and many other technical applications for sales promotion. With experience in retail, e-commerce and object business we are your experienced and reliable partner.
Have you become curious?
Then simply contact us, we look forward to hearing from you!
CORPORATE CONSULTING
The KARE franchise business is managed through clear KPIs.
We support you in this process:
- Consulting services for preparatory market research
- Development of a market strategy
- Preparation of a business plan
- Development of a clear project plan from the signing of the contract to the store opening with fixed time schedules
- Consulting regarding the lease contract
- General business consulting such as assortment analysis, performance and cost controlling
- Establishment of additional sales channels such as e-commerce and object furnishings
ASSORTMENT AND COLLECTIONS
With over 10 different styles, the KARE Trendshow offers an assortment that is as broad as it is extraordinary, and surprises with around 2,000 new items every year in two collections.
Around 5,000 items for indoor and outdoor use as well as furnishing solutions for the contract sector; from elegant, functional, trendy, cozy and modern to unique masterpieces
Exclusive KARE Private Label collection for franchisees
ARCHITECTURE, STORE PLANNING AND VISUAL MERCHANDISING.
Your showroom will be evaluated regularly, including suggestions for improvements and changes to collections. KARE provides color schemes, functional displays for merchandise and lighting systems as well as:
detailed store plan in 3D
Shop window design
lighting plan
sound system plan
Store elements
The KARE Visual Merchandise team provides continuous support to the franchisee. The professionals coach your team and bring the latest decorating trends and inspiration from around the world.
Digital tools
To help you run your day-to-day business as efficiently as possible, we provide you with numerous digital tools:
- B2B Online Shop incl. service offers with round-the-clock access.
- KARE Academy: Digital e-learning platform with offers and seminars in several languages
- More than 7,000 3D models on 3D Warehouse and 3D high-end room planning
- KARE APP for iPhone, iPad and Android version with augmented reality and virtual reality
- Entry in the KARE Shopfinder
- Franchisee websites and e-commerce solutions and much more
MARKETING SUPPORT:
THE PERFECT LOOK
KARE offers you as a franchisee numerous marketing materials and marketing services. For example:
- a corporate design guide as an orientation aid
- an annual marketing plan with creative marketing kits for promotions and action days
- a media platform with access to nearly 2 million images, videos, flyers and sales materials
- HOME COUTURE - the prestigious KARE lookbook
- the annual and personalizable KARE magazine in printed form
- Set-up support, material and inspiration for your social media channels
- Ready-to-use POS material
- Basic press kit and PR material
EDUCATION AND TRAINING
You will receive basic and ongoing training courses: whether it's exciting webinars with the experts from headquarters or on-site with regular visits from your Success Manager or the Visual Merchandising Team - your continuing education is close to our hearts!
KARE Academy
KARE has its own online e-learning platform, the KARE Academy, with over 100 courses and crisp competitions on your knowledge in all business areas.
ACCESS TO A STRONG BRAND
- Earned media coverage of over 350,000,000 contacts worldwide (p.a.)
- 1,400,000 followers on KARE pages
- Plus national KARE pages on Facebook, Pinterest, Instagram for over 100 franchise stores.
